Agency Services · Pacific Northwest, US
Boutique Agency Triples Link Capacity Without New Hires
Account managers were writing outreach emails at midnight to hit link quotas. White label fulfillment with defined SLAs returned them to strategy work and client calls.
3x
Monthly links per account manager
- Client
- Boutique SEO consultancy
- Duration
- 7 months
- Services
- White Label Fulfillment, QA & Anchor Policy, Client Dashboards
Links per AM / month
9 → 27
+200%
Exact-match anchor share
22% → 8%
-14 pts
Retainer retention
83% → 100%
+17 pts
Links delivered per month
M1M2M3M4M5M6M7
Hours saved weekly (team)
Outreach
QA
Reporting
Challenge
- Contractors missed weekly check-ins, making pipeline forecasting impossible for quarterly business reviews.
- Anchor text drifted toward exact match on several law and home services clients, raising risk flags.
- There was no single view of placements in flight across twelve accounts.
Approach
- Set weekly placement minimums and escalation paths in the white label SLA with account-level burndown charts.
- Centralized anchor policies by client industry with automated QA flags before links went live.
- Gave account managers read-only dashboards they could screen-share without exposing supplier branding.
Results
- ✓Links per account manager tripled while overtime hours on outreach dropped to near zero.
- ✓Exact-match anchor share fell below 8% portfolio-wide, down from 22%.
- ✓Client retention on link SKUs reached 100% at the seven-month mark.