B2B SaaS · North America & UK
B2B SaaS DR Recovery via White Label Editorial Links
Post-migration DR slid from 58 to 44. The agency white-labeled a sustained editorial program targeting SaaS operations and IT leadership publications instead of one-off vendor blogs.
DR 61
Domain rating after recovery program
- Client
- Project management SaaS (via agency)
- Duration
- 9 months
- Services
- Editorial Guest Posts, Partner Links, Migration Support
Domain rating
44 → 61
+17
Referring domains
312 → 540
+73%
Page-1 keywords (cluster)
1 → 4
+3
Domain rating trend
M1M2M3M4M5M6M7M8M9
New links by category
SaaS reviews
Ops blogs
Partner hubs
Newsletters
Challenge
- Legacy vendor links pointed to retired URLs, wasting equity during the critical six months after relaunch.
- In-house marketing wanted product-led anchors on every placement, conflicting with publisher editorial guidelines.
- Competitors dominated roundup pages for 'best project management tools' with fresher link graphs.
Approach
- Prioritized link reclamation and redirect fixes before net-new outreach, coordinated through the agency's technical team.
- Pitched integration narratives and workflow research to SaaS review sites and ops blogs with expert bylines from the client's VP Product.
- Enforced a 70/30 brand vs descriptive anchor mix documented in the white label QA sheet.
Results
- ✓Domain rating recovered to 61 with referring domains up 73% on the primary .com property.
- ✓Top commercial keyword cluster moved from page three to page one for four of six priority terms.
- ✓Partner co-marketing pages earned twelve new contextual links without paid placement fees.