E-commerce · US & Canada
E-commerce Reseller: White Label Links for Forty SKU Pages
Reseller agencies needed link volume across long-tail category URLs while keeping a single white label supplier for quality control. Campaign briefs rotated by season without resetting publisher relationships.
+92%
Organic revenue from target categories
- Client
- Home goods DTC (agency reseller model)
- Duration
- 11 months
- Services
- Niche Edits, Product PR, Reseller Reporting
Category RD (median)
3 → 11
+8
Toxic link ratio
19% → 4%
-15 pts
Organic sessions
48k/mo → 89k/mo
+85%
Organic sessions
M1M2M3M4M5M6M7M8M9M10M11
Link relevance mix
Home & garden
Lifestyle
Sustainability
Challenge
- Previous link vendors spread anchors across homepage only, leaving category pages starved of relevance.
- Coupon and deal-site links triggered quality warnings in third-party backlink audits.
- Multiple resellers risked duplicate pitches to the same home and garden publishers.
Approach
- Assigned each reseller a geographic and publisher slice with enforced deduplication in the shared CRM.
- Ran seasonal gift guide and sustainability angles to earn links into category hubs, not just the shop root.
- Replaced toxic legacy links with editorial replacements before submitting a conservative disavow file.
Results
- ✓Organic revenue in four priority categories increased 92% with stable margin on link spend.
- ✓Category pages gained a median of eight new referring domains each with topical home & garden relevance.
- ✓Reseller agencies reported zero publisher complaints about conflicting outreach for six months.